The air is getting colder, the Christmas decorations are coming out, and it’s time for your online retail business to start gearing up for the holiday season. With the holiday sales forecasted to grow at the slowest pace in 6 years, many retailers are re-budgeting their marketing expenses to make sure they don’t fall below the line. This blink 2.2% expected growth from last year has all retailers on and off line worried. If you think pouring more money into your search engine accounts will be the quickest, easiest cost-effective method, think again.

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Everything can be bought online today and now people are realizing it. According to Nielsen Media, last year 85% of the global online population used the internet to make a purchase. From electronics to real estate, an online consumer can find and compare products and services side by side to get the best results for their needs; whether it is price, quality, size, color, or location. Not only do online shoppers get the best product, they get it conveniently in the comfort of their homes, also saving precious time. With as many people searching online to purchase a product or service, there are just as many businesses online trying to sell. Even if you have a superior product, if your ecommerce site doesn’t stand out, you won’t have a chance to gain customers. Over the next few weeks, we will share with you the 4 rules to make your ecommerce site thrive amongst its competitors and how to gain and keep customers in the process.

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