One of the most important things you can do for your customers, the web, and your ecommerce business is to create and maintain good content. Every website should contain keywords, original writing, content that is relevant to the target market and it should always be professional. This will keep visitors coming back to your site and put you at the top of search engine results so you can gain new customers.
If you thought all ecommerce websites are built the same, think again. Once a consumer gets to your webpage, it is instantly critiqued. A poorly built sight will make an internet user exit just as fast as they entered into it. On the other hand, a properly built website will create a simple filtering process where people that are looking to buy will be guided through the site in a fast and easy manner. This is brings us to the second rule of creating a successful ecommerce site.
Everything can be bought online today and now people are realizing it. According to Nielsen Media, last year 85% of the global online population used the internet to make a purchase. From electronics to real estate, an online consumer can find and compare products and services side by side to get the best results for their needs; whether it is price, quality, size, color, or location. Not only do online shoppers get the best product, they get it conveniently in the comfort of their homes, also saving precious time. With as many people searching online to purchase a product or service, there are just as many businesses online trying to sell. Even if you have a superior product, if your ecommerce site doesn’t stand out, you won’t have a chance to gain customers. Over the next few weeks, we will share with you the 4 rules to make your ecommerce site thrive amongst its competitors and how to gain and keep customers in the process.
BridgeWorks has launched a new website: Yellowstonebees.com. Yellowstone Bees sells natural body care products and much more. Their new website features a one-page checkout, great photography, compelling design, and much more. Please visit Yellowstonebees.com for all your body care, health and beauty needs!
BridgeWorks Creative launched www.essentialcane.com as part of an overall internet marketing strategy for FlavorStorm. BridgeWorks Creative is working closely with FlavorStorm to create www.flavorstorm.com and a strategy to make an effective ecommerce website that is both user friendly and admin sensitive. This site should be launched in the next couple of months.
See Essential cane at www.essentialcane.com
BridgeWorks Creative launched Broderick Group last week. Broderick Group is one of the largest Commercial Real Estate Companies in the Greater Seattle area. They specialize in Landlord Representation, Tenant Representation, and User / Investment sales for some of the largest companies in that area. They work with companies from Nintendo USA, Hines Real Estate, NordStrom, Pokemon, and many more.
BridgeWorks Creative created a unique and original design that portrayed the professionalism and image of Broderick Group in the Greater Seattle area. They also completed a custom Available Property front end and back end system that is both user friendly for the consumers and admin.
Broderick Group can now send companies to their website and have them search in an organized manner with the Available Properties search tool, or research Broderick Group and their Brokers.
In a recent articles Google had this to say about Online Marketing
“Marketing is more important than ever. 94% of CMOs believe that ‘a tough economic period is precisely the time when marketing plays a key role.” (Epsilon, “Epsilon CMO Survey,” September, 2008)
“Consumers will look online more. This year has seen a 10% increase in people who research online before buying in the store (Vertis Communications, “Customer Focus 2008: Holiday Retail Study,” October 2008). Additionally, Compete Inc. reports a 21.8% growth online search queries from last year to this year.” (Compete Inc. “September 2008 Search Volume”. Additional Calculation based on data cited in Compete Data Hub, October 30, 2008)
“Search Advertising is particularly valuable now. 83% of search advertisers plan to maintain or increase their marketing spend in the next 12 months.” (JupiterResearch, “Large-scale Paid Search: Challenges and Opportunities” commissioned by Marin Software, October 2008 as cited by Search Engine Land, October 15, 2008)
“Online consumer spending will continue to grow. Retail spending is expected to increase by 1.5% by the end of this year (U.S. Department of Commerce and TNS Retail Forward as cited in Press releases, September 17, 2008), but online spending is expected to increase by 12%” (Forrester Research Inc. “Outlook For US Online Holiday Sales, 2008,” October, 2008)
A new version of the open source eccom platform Magento has been released, version 1.1.7. The new release addresses 350 individual bugs/issues. The major highlights are: Google Website Optimizer integration, Google Base integration, and Scheduled DB logs cleaning option. There were quite a few other minor fixes that were big issues so we are happy to see the platform evolving and being refined.
Anymore, web design and development is a balancing act between making your site as interactive and user friendly as possible while still satisfying the search engine’s needs. Search engines require static URLs for every bit of content on the website. If you cannot type in the URL and get to the content you are looking for neither can search engines. At Bridgeworks, we use a unique methodogy that is a mixture of PHP and AJAX that satisfies both parties.
Without getting too specific, search engines require links that have valid URLs and not all js, as they don’t understand js at all. So we use a degradeable mixture of the two. To find out more about the technologies we use check out our web development page or contact us.
A new medium for viral infection is being utilized, PDFs. PDFs (Portable Document Format) are widely used in the business world and all over the web for many uses. PDFs work well because the author can restrict viewers from changing the document or can give them permission to fill in specific fields. The wide usage of PDFs makes this a great way to infect unsuspecting users computers. Luckily there are things that you can do to keep yourself safe. Read the rest of this entry »