Four Rules to a Thriving Ecommerce (Rule 4)
4 Rules to a Thriving Ecommerce
A back-end program indirectly supports the front-end services of a website. The back-end of most websites are transparent to the customers while it mediates the interaction between the customer and the business. Even though the back-end is only seen by managers of the business, it is still important to have the correct functionalities to make the site efficient. The back-end of a website is just as important as the storefront. A smooth intuitive back-end will promise a fast and easy checkout. It also has just as many possibilities as the front-end. It’s important to determine what functionalities your website will need for the best fitting back-end.
Rule 4: Back-end Functionalities
Content management system (CMS): An application used to create, edit, review, organize, search, and publish various types of information on a website. There are many programs out there to help manage this aspect of a website. A popular CMS is Wordpress, but depending on skill level and the type of information that needs to be on a site the content management system will vary.
There are multiple parts to an online business. Keep an organized process for managing a back-end because it needs to be able to manage stock and ordering, payment processing, shipping, accounting, and customer service. It is imperative that all systems are in sync to assure a smooth ordering process for customers. Here are some back-end functions you need to keep in mind:
SEO Friendly: As mentioned in previous posts, a website of any kind needs to be SEO friendly to gain any sort of recognition. When choosing your CMS, make sure it has an URL writing and editing element; as well the ability to add and edit metadata. This is meta tags, meta titles, and keywords. Metadata can easily be defined as “data about data”. Metadata is essential because it helps explain and find the actual data on a site.
RSS Capable: If you have a recent news or media section (which every site should) a RSS Feed function is a must. It allows your news, upcoming deals, promotions, and discounts on your website to be effortlessly broadcasted to your targeted audience. This will let you send targeted information to your customers, helping promote your site and its products.
Cross Selling: When a consumer visits an ecommerce and is encouraged to also purchase related or additional products it is considered a cross sale. Your CMS should have these abilities for you to organize and target what products you want to cross sell to your customers. This simple tool can quickly and easily increase revenue so it is a must have for any ecommerce.
This list is not even close to all the capabilities that some CMS programs can do. Some other aspects you should look for in a good CMS application is promotion or coupon capabilities, product reviews, news section, and shipping and tracking. Continually updating all aspects of your website will always be necessary. Beginning with a thoroughly built and tested ecommerce site with a first rate back-end and front-end will help any ecommerce grow. Some back-end programs come in packages that let you do it all, just make sure you have all you need to manage your site effectively. Double check with your web development team or hire professionals to get the job done. Now that you know the four basic rules to a thriving ecommerce, start growing your online business!