Archive for November, 2009

Where Will Consumers Spend Their Holiday Money?

Monday, November 30th, 2009

As the Thanksgiving holiday comes to a close, businesses are preparing for the winter shopping season. Last year consumer holiday spending was at a record low. This year is forecasted to have a slight improvement but businesses should be aware that this increase doesn’t guarantee to get them out of the red. So with little valuable room for mistakes, find out where and what consumers are planning to spend their money on.

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What your Facebook Page is Missing

Wednesday, November 18th, 2009

From Pizza Hut, celebrities, to Sriracha Hot Chili Sauce, it seems that almost every business is on Facebook. Although just because a business is on the number one social networking site, it doesn’t mean that an organization will instantly gain an excellent reputation and increase sales. Facebook is emerging with new applications and functions that all businesses should take advantage of if they truly want to capture the power of social networking.

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Where Your Retail Business Spend its Advertising Dollars This Holiday Season

Friday, November 6th, 2009

The air is getting colder, the Christmas decorations are coming out, and it’s time for your online retail business to start gearing up for the holiday season. With the holiday sales forecasted to grow at the slowest pace in 6 years, many retailers are re-budgeting their marketing expenses to make sure they don’t fall below the line. This blink 2.2% expected growth from last year has all retailers on and off line worried. If you think pouring more money into your search engine accounts will be the quickest, easiest cost-effective method, think again.

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Digital Vs Traditional Media

Monday, November 2nd, 2009

At any given moment consumers can go online to watch TV, read the paper, listen to music or get advice from a magazine for little or no cost. Traditional media is loosing ground to new innovations on the web. With this continuing trend, it seems time-honored media practices might become a thing of the past.

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