Are you out of marketing ideas? Are you realizing that some methods are more effective than others and your sales team is spending more time sitting around a table all day trying to come up with new methods? Well, this is the time of year to dust off your old, ineffective marketing methods and keep your eyes open for new ones. The answer to this problem is right in front of you every day, all day, during the month of December.

You just have to ask yourself these questions:

1). How do you choose what products or services to buy?

2) What marketing methods did those other companies use to draw you in?

And what better experimental group than yourself, as the “guinea pig” this Christmas season? This Christmas, as a duty to yourself and your business, look around and try to dissect the whole process of how other companies are marketing to you. Remember, you are as much of a consumer as the ones you are trying to market to.

(more…)