Whether your organization is already on the Web or your Web site is still just a New Year’s resolution, use this check list to ensure you’re on target. 1) Positioning. Does your Web site support your marketing strategy? In many ways the Web site is the ultimate marketing tool. Unlike advertising, in which you’re limited to short, simple messages, your Web site can include more complete information. Be sure, however, that the main message about your product, company or organization is consistent with the rest of your marketing campaign. Do you have the right image to support your positioning? Are you consistent in the use of your logo, colors, and tag line? Are you trying to be professional or hip, serious or fun? Whatever your desired image, make the design and layout of your site fit your organization’s objectives. Please click on the link below to find more effective ways of making sure your website speaks to the consumers.

Advertising on the web has become one of the most effective ways to reach a larger target market; more companies are seeing an increase in revenue because of their web presence. Companies are investing 75% of their print advertising into web design and Search Engine Optimization.

Seagate just released their new Barracuda 1TB hard drive. Hard drive capacities over the last five years have increased exponentially. This is due mostly to advances in platter densities, the latest advance is a technique called perpendicular recording which writes data to the disk vertically. This increases the amount of data that can be written tenfold or better. In addition to capacity advances there has been significant development in transfer speeds with the SATA interface and flash memory prices have dropped considerably allowing for large fast caching right on the disk.

OAKLAND, Calif. - Internet search engine Ask.com has been chasing market leader Google Inc. for years without making much headway, but that hasn’t deterred its engineers from trying to set the pace for innovation. Ask will launch a new user interface for their search engine consisting of three vertical panes replacing the typical one column of results.

Flash movies can be a great thing. They can help catch eyes that are otherwise bored with static looking pages, and they can help tell a story better than plain text. However the use of flash must be tempered with the ability to rank in search engines. This article describes some of the considerations and recommendations when using flash on a website.

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Originally designed as a supplement to a grad student’s thesis, Adobe’s Photoshop has morphed into the industry standard in image editing. The original Photoshop was developed as a way to display grayscale photos through dithering on the Apple II+ and eventually a Macintosh back in the early eighties