Archive for the ‘Internet Marketing’ Category

What your Facebook Page is Missing

Wednesday, November 18th, 2009

From Pizza Hut, celebrities, to Sriracha Hot Chili Sauce, it seems that almost every business is on Facebook. Although just because a business is on the number one social networking site, it doesn’t mean that an organization will instantly gain an excellent reputation and increase sales. Facebook is emerging with new applications and functions that all businesses should take advantage of if they truly want to capture the power of social networking.

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Where Your Retail Business Spend its Advertising Dollars This Holiday Season

Friday, November 6th, 2009

The air is getting colder, the Christmas decorations are coming out, and it’s time for your online retail business to start gearing up for the holiday season. With the holiday sales forecasted to grow at the slowest pace in 6 years, many retailers are re-budgeting their marketing expenses to make sure they don’t fall below the line. This blink 2.2% expected growth from last year has all retailers on and off line worried. If you think pouring more money into your search engine accounts will be the quickest, easiest cost-effective method, think again.

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Digital Vs Traditional Media

Monday, November 2nd, 2009

At any given moment consumers can go online to watch TV, read the paper, listen to music or get advice from a magazine for little or no cost. Traditional media is loosing ground to new innovations on the web. With this continuing trend, it seems time-honored media practices might become a thing of the past.

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Four Rules to a Thriving Ecommerce (Rule 4)

Monday, September 21st, 2009

4 Rules to a Thriving Ecommerce

(Rule 4)

A back-end program indirectly supports the front-end services of a website. The back-end of most websites are transparent to the customers while it mediates the interaction between the customer and the business. Even though the back-end is only seen by managers of the business, it is still important to have the correct functionalities to make the site efficient. The back-end of a website is just as important as the storefront. A smooth intuitive back-end will promise a fast and easy checkout. It also has just as many possibilities as the front-end. It’s important to determine what functionalities your website will need for the best fitting back-end.

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Four Rules to a Thriving Ecommerce (Rule 3)

Tuesday, July 21st, 2009

One of the most important things you can do for your customers, the web, and your ecommerce business is to create and maintain good content. Every website should contain keywords, original writing, content that is relevant to the target market and it should always be professional. This will keep visitors coming back to your site and put you at the top of search engine results so you can gain new customers.

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Four Rules to a Thriving Ecommerce (Rule 2)

Tuesday, July 14th, 2009

If you thought all ecommerce websites are built the same, think again. Once a consumer gets to your webpage, it is instantly critiqued. A poorly built sight will make an internet user exit just as fast as they entered into it. On the other hand, a properly built website will create a simple filtering process where people that are looking to buy will be guided through the site in a fast and easy manner. This is brings us to the second rule of creating a successful ecommerce site.

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BridgeWorks Creative Launches Essential Cane

Monday, March 2nd, 2009

BridgeWorks Creative launched www.essentialcane.com as part of an overall internet marketing strategy for FlavorStorm. BridgeWorks Creative is working closely with FlavorStorm to create www.flavorstorm.com and a strategy to make an effective ecommerce website that is both user friendly and admin sensitive. This site should be launched in the next couple of months.

See Essential cane at www.essentialcane.com

BridgeWorks Creative Launches Broderick Group

Monday, March 2nd, 2009

BridgeWorks Creative launched Broderick Group last week. Broderick Group is one of the largest Commercial Real Estate Companies in the Greater Seattle area. They specialize in Landlord Representation, Tenant Representation, and User / Investment sales for some of the largest companies in that area. They work with companies from Nintendo USA, Hines Real Estate, NordStrom, Pokemon, and many more.

BridgeWorks Creative created a unique and original design that portrayed the professionalism and image of Broderick Group in the Greater Seattle area. They also completed a custom Available Property front end and back end system that is both user friendly for the consumers and admin.

Broderick Group can now send companies to their website and have them search in an organized manner with the Available Properties search tool, or research Broderick Group and their Brokers.

Please visit www.broderickgroup.com to see their website in action. If you have any questions about the design or functionality please call BridgeWorks Creative.

Google Says

Monday, December 1st, 2008

In a recent articles Google had this to say about Online Marketing

“Marketing is more important than ever. 94% of CMOs believe that ‘a tough economic period is precisely the time when marketing plays a key role.” (Epsilon, “Epsilon CMO Survey,” September, 2008)

“Consumers will look online more. This year has seen a 10% increase in people who research online before buying in the store (Vertis Communications, “Customer Focus 2008: Holiday Retail Study,” October 2008). Additionally, Compete Inc. reports a 21.8% growth online search queries from last year to this year.” (Compete Inc. “September 2008 Search Volume”. Additional Calculation based on data cited in Compete Data Hub, October 30, 2008)

“Search Advertising is particularly valuable now. 83% of search advertisers plan to maintain or increase their marketing spend in the next 12 months.” (JupiterResearch, “Large-scale Paid Search: Challenges and Opportunities” commissioned by Marin Software, October 2008 as cited by Search Engine Land, October 15, 2008)

“Online consumer spending will continue to grow. Retail spending is expected to increase by 1.5% by the end of this year (U.S. Department of Commerce and TNS Retail Forward as cited in Press releases, September 17, 2008), but online spending is expected to increase by 12%” (Forrester Research Inc. “Outlook For US Online Holiday Sales, 2008,” October, 2008)

Web Design, AJAX and SEO

Thursday, September 25th, 2008

Anymore, web design and development is a balancing act between making your site as interactive and user friendly as possible while still satisfying the search engine’s needs. Search engines require static URLs for every bit of content on the website. If you cannot type in the URL and get to the content you are looking for neither can search engines. At Bridgeworks, we use a unique methodogy that is a mixture of PHP and AJAX that satisfies both parties.

Without getting too specific, search engines require links that have valid URLs and not all js, as they don’t understand js at all. So we use a degradeable mixture of the two. To find out more about the technologies we use check out our web development page or contact us.

© 2008 BridgeWorks Creative, inc. BridgeWorks Creative excels at graphic design, web design/development and internet marketing solutions with elements such as; brand identity, logo design, advertising and print collateral,
eCommerce shopping cart solutions, content management systems, database design and implementation, interactive marketing
strategies, search engine optimization (SEO), rich internet applications and Flash animation.